Track how a campaign performed

Open the list

In the sidebar, under Messaging, click Campaigns.

Status chips and search across the top; Status, Campaign, Outcome, Sent to and Schedule down the table.

There is no refresh button, and you do not need one. The list is live — progress and status arrive on their own and the rows update in place.

Narrow it down

The row of controls above the table filters the list.

• All · In progress · Needs attention · Completed — the status chips. On a narrow screen these collapse into one chip showing the status currently applied; tap it for the same four.
• All types · Bulk · Single — whether a campaign went to a list or to one person.
• The magnifying-glass chip opens a search field. Press / to jump straight into it and Esc to close it.

Status and search apply to every campaign you have. The Bulk / Single filter only narrows the page you are looking at — which is why the count line changes wording while it is on, from 1–20 of 63 to 4 of 20 on this page · 63 total. Pages hold 20 campaigns.

Read the row

Five columns, left to right. As the window narrows, Schedule drops out first, then Sent to; below tablet width the table becomes a stack of cards carrying the same information.

Status is the lifecycle pill, and there are only three:

Campaign is the template’s name when the message matches a template on that number, with the template’s Meta category beside it. When it does not match, you get the first 44 characters of the message instead. The second line is the number it was sent from.

Outcome is a bar plus counted ticks. Each tick counts only the people whose latest state it is, so the first four numbers add up to the number sent. Hover one for its full label:

The crossed-out circle appears only when someone was unreachable, and it is the first thing to drop out when the window narrows.

Before anything has left the queue there are no ticks — the cell reads 240 scheduled with a clock, because four zeros would read like a campaign that went out and flopped.

Sent to is the recipient count over the word recipients, or, for a one-person send, that person’s name over their number.

Schedule is the date and time on one line, and <verb> · <kind> on the next: Sent · One-time, Scheduled · One-time or Next · Recurring.

Open the campaign for the full picture

Click anywhere on the row — or press Enter on it — and the console opens: a panel from the right on a desktop, a sheet from the bottom on a phone. Esc closes it, as does the back gesture on a phone.

A bulk campaign has three sections you can jump between: Statistics, Recipients (N) and Message. A one-person send has no tabs, just the detail.

The hero counts replies; the ladder below it is a funnel, stage by stage.

Read the statistics

At the top, three facts: Sent from, Recipients and Schedule — the last in the shape Recurring · Next 8 Sept 2026, 09:20.

Then the headline: 18 conversations started over 64 people read it. Replies lead, because a reply is the thing a campaign is for.

Under that is the tick ladder — a label, a bar, a count and a percentage per stage. Sent, Delivered, Opened and Replied always appear. Scheduled, Stopped, Skipped and Unreachable appear only when something is in them. A sub-line under Replied reads 28% of readers who opened it, and the footnote explains the arithmetic: Delivered/Open rates vs the prior stage; Reply rate vs delivered — industry convention.

Finally two meters, Open rate and Reply rate, each able to earn a green Strong pill. On a phone their labels shorten to Open and Reply.

Check what you actually sent

The Message section shows the message as a WhatsApp bubble, with the formatting applied.

It shows the body only. A campaign record keeps one flat block of message text, so there is nothing truthful to show for a template’s header, footer or buttons — to see those, open the template itself. An empty body renders as (no message body).